Post by account_disabled on Dec 19, 2023 9:50:24 GMT
«Treat yourself» is the new creative concept of Grefusa, which has opted for a global campaign on television, radio and social media to target consumers across territories such as entertainment, football and gaming. This action includes active listening on social networks, in which the brand is fulfilling the wishes of users through product shipments with the hashtag #GustazoConcede. Within this objective of expanding into the areas that are in vogue, Grefusa wanted to bring back to the small screen two of its most famous snacks, the Gublins and the Pipas G Tijuana.In this way, the firm has launched two spots for traditional television, on which a large part of the investment has focused.
The initial settings for both are the living rooms. In Gublins we see how the girl who sits with her bag ends up in a kind of "heaven" in which she is surrounded by this crunchy food. For his part, the Phone Number List protagonist of the pipe advertisement ends up giving it his all in pipe paradise at a nightclub. Grefusa opts for a transversal campaign The campaign, carried out by the Èxit Up agency, will be complemented by presence on digital televisions Atresplayer and Mitele, TikTok, Twitch, Instagram and YouTube. The transversality of the campaign is corroborated by the mobilization of the audiences of some of the most listened to programs on the radio, such as Anda Ya de Los40, which covers the entertainment part.
The football sector is activated through the «Piponazo moment» with Carrusel Deportivo. As for gamers, Grefusa has opted for Ibai Llanos through the sponsorship of Ibailand, the new project from the most relevant streamer in Spain. Barbe, Reven, Ander and Welyb also participate in this. «At Grefusa we work with the goal of surprising our Grefufans every day; For this reason, we have launched a transversal campaign that includes traditional media such as television, radio with social networks and new platforms such as Twitch to entertain and be present in the moments of leisure and fun of our consumers," he says Rafael Gandía, marketing director of Grefusa.
The initial settings for both are the living rooms. In Gublins we see how the girl who sits with her bag ends up in a kind of "heaven" in which she is surrounded by this crunchy food. For his part, the Phone Number List protagonist of the pipe advertisement ends up giving it his all in pipe paradise at a nightclub. Grefusa opts for a transversal campaign The campaign, carried out by the Èxit Up agency, will be complemented by presence on digital televisions Atresplayer and Mitele, TikTok, Twitch, Instagram and YouTube. The transversality of the campaign is corroborated by the mobilization of the audiences of some of the most listened to programs on the radio, such as Anda Ya de Los40, which covers the entertainment part.
The football sector is activated through the «Piponazo moment» with Carrusel Deportivo. As for gamers, Grefusa has opted for Ibai Llanos through the sponsorship of Ibailand, the new project from the most relevant streamer in Spain. Barbe, Reven, Ander and Welyb also participate in this. «At Grefusa we work with the goal of surprising our Grefufans every day; For this reason, we have launched a transversal campaign that includes traditional media such as television, radio with social networks and new platforms such as Twitch to entertain and be present in the moments of leisure and fun of our consumers," he says Rafael Gandía, marketing director of Grefusa.